What does the average direct sales employee cost a company? Let’s add it up. Start with a base pay of $100,000. Now add the cost of automobile and travel expenses, insurance benefits, stock and profit sharing plans, sick leave, vacation and holiday pay and per diem expenses. Current estimates put this at $40,000 to $50,000. Now add in payroll taxes, workers comp insurance, bonding fees, liability insurance, etc. These are an additional $30,000 to $35,000 over and above the salesman’s base salary and maintenance costs. All together this average salesperson is costing you $175,000 to $200,000 per year. The question is, what is he bringing back for you?