Why should you continue marketing during a recession & unstable Economy ?

Most of us are surprised to learn that increasing marketing during a recession can lead to growth.

You see, companies that continue to market themselves during a recession stay on the forefront of the minds of consumers, so when consumers gain back the money to spend, they instinctively turntowards these brands.

Also, when you continue your marketing efforts despite an economic downturn, the message you are putting out there to your audience is one of strength, leadership, and big-picture mindedness all of which consumers are looking for during such uncertain times.

Even if you are not at your strongest, your clients and prospects will be attracted to whatever amount of stability you can provide.

Cutting down on marketing during a financial downturn, on the other hand, will reduce your online and offline presence, leaving the door wide open for competitors to take advantage and fill in the gaps.